Adwords Campaign Management

Ok, so you have your list of long-tails (long tailed keywords) and hopefully a batch of test versions of your Adwords campaigns. You know you need to not only track your campaigns (this is your money after all, right?), but you need a way to manage the campaigns in a way that make sense.

You have a couple of good options out there. You could buy the latest bells-and-whistles pretty looking software that makes your Adwords campaigns into bold charts and graphs that would make Picasso cringe, but is that helping you? Most likely, and if you're like me, you want the plain truth about where your money is going and whether your Adwords campaigns are being as effective as possible in generating revenue.

If you're thrifty (uh, cheap), like me (most of the time), you do have a great Adwords campaign management system that is completely free to use. Amazingly enough, its made by Google and is probably the most Adwords friendly system out there, bar none. Adwords Editor is a fancy scmancy interface that makes Adwords management easy! Looky!!!

Google's own Adwords management system is about the most targeted system available and makes tracking your ad campaigns easy. I'm a huge fan of visuals and Adwords Editor makes the Adwords experience a visual pleasure. Tracking and editing couldn't be easier and of course, the program is tied to your Adwords account, so you don't have to do double work in editing. Get yourself a copy of Adwords Editor here.

If you are looking for something to supplement the information that you can get in Adwords Editor, consider Micro Niche Finder. I know, I talk about this program a lot, but in all honesty, this is the one program that I have consistently used for years, with excellent success. You can not only visually choose those pesky (but profitable) long-tails, you can export all your information to an Excel file for campaign tracking.

Adwords campaign management is simply a matter of making your Adwords campaigns work for you in a way that makes it easy to evaluate effectiveness. Time is money after all, and using management software saves you time, and money.